SEO and SEM best practices to guarantee traffic to your website

 

SEO and SEM best practices to guarantee traffic to your website

In a new episode of Google Search Central, Aurora Morales explains the best practices to ensure good traffic on your website both organic (SEO) and paid traffic (SEM).

To guarantee sustainable traffic over time and gain positions in the search results, it is necessary to apply the best SEO practices with users in mind, that is, search engine optimization must be thought about and applied to how the search engines perform the search. users on the Internet.

On the other hand, to guarantee sustainable traffic over time and to be able to continue with paid campaigns (SEM), requirements similar to SEO must be met when applying the keywords, although unlike SEO with SEM, improvements are not obtained in the Google positions. This is also an SEO myth, SEM (paid) traffic can give us the feeling that higher traffic equals higher Page Rank.

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