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  SEO and SEM best practices to guarantee traffic to your website In a new episode of Google Search Central, Aurora Morales explains the best practices to  ensure good traffic on your website both organic (SEO) and paid traffic (SEM). To guarantee sustainable traffic over time and gain positions in the search results, it is necessary to apply the best SEO practices with users in mind, that is, search engine optimization must be thought about and applied to how the search engines perform the search. users on the Internet. On the other hand, to guarantee sustainable traffic over time and to be able to continue with paid campaigns (SEM), requirements similar to SEO must be met when applying the keywords, although unlike SEO with SEM, improvements are not obtained in the Google positions.  This is also an SEO myth , SEM (paid) traffic can give us the feeling that higher traffic equals higher Page Rank.

  Do you still believe that content marketing is based on writing a post on your blog with more than 300 words?  In that case, pay attention to what we are here to tell you today. The  content marketing  is still today a very good way to get qualified traffic to your website or online store and get  leads  quality for your company  , but it  seems that today, with the amount of content being generated daily in your sector around the world, getting a lead seems something more similar to getting the holy grail ... And it is not surprising, since more than 4 million entries are published in daily blogs, it is practically impossible to talk about something that nobody has written before, but that is precisely the crux of the matter.  It is very difficult to generate unique content.  What we can do is write quality articles that interest our audience. On many occasions, it is good to review content that we have created a long time ago and, wi...